Amy R. Brenna, President and Founder of Brenna Consulting

Amy Brenna is the founder of Brenna Consulting, a provider of management consulting to a diverse clientele of business and home clients as well as nonprofits that want to become more effective and efficient through better organization and improved processes.

During more than 15 years as a marketing executive prior to launching Brenna Consulting, she managed integrated marketing programs in acquisition, retention, loyalty and branding at American Express, Time Inc./ FORTUNE Magazine, Comcast Cable, and Rosenbluth International.

In each of these positions, goals were exceeded -- at American Express, 135% of acquisition goal; at FORTUNE, the highest renewal rate in a decade; at Comcast, the first customer loyalty program in the history of the company and one of the first in the cable industry. While at FORTUNE, Amy received a Time Inc. Marketing Achievement Award.

Recognizing the growing importance of the technology sector, in 1996 Amy joined Rosenbluth International as the global General Manager of two software products and one database service. She led a team that successfully built the first Windows product in the history of Rosenbluth, and was given the additional responsibility to develop a training program and hire marketing, sales, and consulting personnel for Rosenbluth. Sales of the software products exceeded goal by 10%. And she received a Rosenbluth Outstanding Achievement award.

Amy was a Worldwide Management Supervisor at Ogilvy & Mather and Wunderman. She managed direct response and strategic planning for AT&T, Citibank credit cards, GeoCities, and IBM software. Most notably, she designed and implemented a segmented marketing program for Lotus software.

In 2000, she launched a management consultancy for organizations in the private and voluntary sectors. During the past eight years, her consultancy expanded to include strategic planning, branding, advertising, marketing, and PR for technology startups as well as Deutsch, Chiat Day, and Rapp Collins. Other business and nonprofit clients include Home Depot, Yahoo, Comcast, DirecTV, PersonalsTrainer.com, and Baby Buggy. In addition, numerous individual clients as well as small businesses have benefited from efficiency coaching that has helped them better organize their homes and corporate offices, to more effectively use human, financial, and time resources, and to reengineer their business processes.

Amy has designed and conducted Project Management and Time Management seminars for nonprofits such as Community Resource Exchange and The Robert F. Wagner Graduate School of Public Service at New York University. And she has taught customer loyalty and creative development seminars at New York University and companies including Time Inc.

Her educational background includes a BA from Tufts University, an MA in Anthropology from Indiana University, and an MBA in Marketing and International Business from New York University.